@article {
    orvium-695fc1a0f07d474a9611519e,
    title = "La marca personal docente y su impacto en el desarrollo del estudiante",
    abstract = "The present academic monograph critically explores the construction of teacher personal
branding as an intentional and ethically grounded pedagogical phenomenon, analyzing its
implications for student learning, motivation, and trust. From an integrative perspective that
articulates the historical-cultural framework of developmental teaching (Vygotsky, 1978;
Davydov, 1990) with contemporary constructs of teacher professional identity and authentic
pedagogical presence, it is argued that personal branding—when grounded in ethical
coherence, disciplinary competence, and relational commitment—can function as a socio
affective scaffold for students’ holistic development. Through a systematic documentary
review of academic sources published between 2010 and 2025, the study identifies
mechanisms by which teacher authenticity, consistency, and reflective visibility influence
students’ motivational self-regulation, the development of epistemic agency, and
interpersonal trust in the classroom. The monograph concludes with recommendations for
initial and continuing teacher education, emphasizing that teacher personal branding is not
a market-driven strategy, but an ethical and pedagogical manifestation of professional
identity.",
    keywords = "teacher personal branding, developmental teaching, teacher professional, identity, pedagogical presence, student motivation",
    author = "Sergio Leal Ramirez",
    year = "2026",
    doi = "10.5281/zenodo.17554650",
    language = "English",
    url = "https://dapp.orvium.io/deposits/695fc1a0f07d474a9611519e/view",
}