Based on data from 196,622 UPOV member applications between 2011 and 2021, this study examined the landscape trend and evolution rule of new plant varieties protection worldwide. The findings indicate that international attention to new plant varieties is increasing. Both the number of innovations and the landscape of overseas new plant varieties are polarized, with developed countries being the main occupying subjects, and developing countries mostly serving as market subjects. The owner's landscape strategy gradually is increasingly spreading intellectual property rights to the market.