Smart Dubai, Dubai Internet City are major government initiatives in Dubai that support development and adoption of technology-based solutions across differ-ent industries and food and beverage (F&B) sector is no exception. These initia-tives supported startups like Drivu by providing access to cutting-edge infra-structure, regulatory provision and investment openings creating a strong digital transformation ecosystem. This study aims to examine alignment of the UAE’s national innovation strategies with Drivu that contributes to sustainable entre-preneurship. This case study explains the idea of Drivu as an innovative solution focusing on the development, the marketing strategy and the alignment with UAE directions. In an industry where rapidity and suitability are increasingly important, the cofounder of Drivu has successfully bridged a critical service gap by innovating a contactless, technology-based drive-thru ordering system that develops operational productivity for businesses and improves convenience for customers. Using a qualitative research methodology, the report draws on an interview with Drivu’s cofounder as well as secondary data from YouTube vide-os, the company website and other research articles to explore a deeper under-standing of this innovation. The findings demonstrate that Drivu supported in-novation through consumer-centric services, up-to-date orders as well and home businesses in the UAE. Drivu continue to exhibit innovation with existing cafes and beyond the existing support through expansion of professional net-work, Gulf region growth and AI features.