Colombia has different challenges that coincide with those of many countries worldwide, such as poverty, unemployment, inequality, economic slowdown, insecurity, polarization, energy transition, among others. These challenges are too big for governments or the public sector to solve them easily; therefore, the private sector is an option, taking into account that the largest portion of the national GDP is contributed by this sector, which in turn generates employment, accelerates the economy, reduces poverty levels and other benefits that contribute to society. In addition to the advantages for the country generated by the culture of entrepreneurship, there is a type of organization that has been gaining strength for some years; it is social entrepreneurship, which consists of companies that are managed like any other to grow, with the quality that these have social objectives in their raison d'être. An option that adopts the three pillars of sustainability: social, economic and environmental.