The toll gate system of Salik was launched by RTA (Roads and Transport Authority) in Dubai, it is the main key component in addressing the traffic congestion, improving mobility, and fund infrastructure projects within the city. This operation research paper will be evaluating the effectiveness of Salik system’s in achieving these goals and look at its broader economic, social and environmental impacts by using secondary data collection. The entity was able to significantly reduce congestion on one of the major highways, such as the Sheikh Zayed Road by effectively utilizing electronic toll collection (ETC) technology. This system generated a massive revenue which contributed to the development of the city. However, it also presented challenges and concerns towards its social equity, as citizens with lower income who are forced to pass through Salik toll gates are the ones who are affected significantly. This paper will also examine the environmental effects of the company, focusing on both its positive contribution in emission reduction and the increase in environmental footprint due to its involvement in Dubai infrastructure. Moreover, further exploration will be looked at in Salik system’s technology, reviewing its operational efficiency and the possibility to integrate it to future innovations such as smart city technologies and dynamic toll pricing. This study will be concluded with key recommendations for the company system improvements, which focuses on sustainability and technology advancement. This ensures the continuous improvement to Dubai’s long term transportational goals and become one of the leading role models for future tolling systems.